Context
Collaboration with IKEA Spain’s creative team on an editorial campaign built around tactile textures, extreme contrast and a strictly monochrome palette. The piece was designed to headline their spring catalogue.
The image has to scream in silence.
— Creative direction
Process
We started from a series of studio still lifes shot on a mirrored surface, then pushed them into high-contrast digital processing. The result sits between advertising photography and editorial silkscreen.
Final pieces
The campaign rolled out in three formats: large-format print, digital out-of-home and a short social animation.